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The collective

The brain child of Nelson Gutierrez, the collective offers a new way to engage with the sport of cycling via its top three global brands: Specialized, ASSOS, and Pinarello.

Strictly Cycling Collective bridges an all-inviting community approach alongside premium products in an unparalleled physical environment. Our goal is to create a best in class cycling experience at the heart of New York City to the benefit of our community.


For 25 years, the Gutierrez family made diversity and inclusiveness the heart of their business. Strictly Bicycles quickly became the home for tens of thousands of riders from all walks of life.


Founded in 1974 by cycling enthusiast Mike Sinyard, Specialized Bicycles Components has solidified itself as an industry-leading innovator in every sense of the sport.


Since 1976, the world’s most passionate cyclists have put their trust in ASSOS. From the first Lycra shorts to more than 400 Olympic and World Championship medals to-date


Cicli Pinarello S.R.L. is one of the most famous and winning bike manufacturers in the world. Founded in Treviso (Italy) in 1952 by Giovanni (Nani) Pinarello, it produces high end racing bikes.